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STRATEGIC GUIDANCE · FRACTIONAL MARKETING TEAMYour Fractional Marketing Team, Accessible From the Start

Senior strategy, creative, and ADA 508 accessibility expertise working inside your business — part-time, on retainer, or by project. For more than 20 years, Splash Box has helped organizations communicate clearly, reach broader audiences, and create inclusive experiences.

years in business
20 +
Pages Remediated
6.5 M+
Design Hours
208 K+
unique clients
390 +

FRACTIONAL MARKETING Experienced marketing leadership, scaled to what you need

Fractional marketing means bringing on experienced marketing professions, like a strategist, specialist, or even a Chief Marketing Officer (CMO). This can be on a part-time, flexible, or project-by-project basis instead of hiring a full team of in-house employees.

Access to senior talent

Executive-level direction and specialized skills (like SEO, content, design, demand generation, and more) that might otherwise be out of reach.

Cost
efficiency

Pay only for the hours or scope you need. Industry sources estimate savings of 40% to 60% compared with full-time salaries, benefits, and bonuses.

Embedded in your team

Unlike an agency handling isolated tasks, we work inside your operations, tools, and leadership meetings — as part of your company.

One accountable team

Freelancers work in isolation and need someone to manage them. We operate as a coordinated team with shared accountability for results.

THE ROLES WE FILL One role or the whole bench

We scale up or down as your needs change.

STRATEGY

Fractional CMO

Sets high-level strategy, oversees budgets, and aligns marketing with your overall business growth goals.

EXECUTION

Fractional Marketing Director

Manages day-to-day campaign execution and coordinates the team so work ships on time and on brand.

CRAFT

Fractional Specialists

Accessible design, 508 remediation, copywriting, SEO, content strategy, print and translation, data analytics, and paid advertising.

WHY SPLASH BOX A fractional team that builds accessibility in

Compliant from day one

Your campaigns, documents, and web content are created with ADA 508 and WCAG standards in mind — so you don’t pay to fix them later.

Industries we know

Trusted by leaders in healthcare, government, higher education, and enterprise, where clear, inclusive communication matters most.

Experienced leadership

Led by Founder and CEO Jenny Woldt and President JoLynn Smith, with an IAAP CPACC certified team behind every engagement.

COMPARE How fractional stacks up

The commitment of an in-house hire with the flexibility of outside help.

Comparison of Splash Box fractional marketing services with full-time hires, traditional agencies, and freelancers.
What matters Splash Box fractional team Full-time hire Traditional agency Freelancers
Cost Pay for the scope you need Salary, benefits, bonuses Retainer or project fees Per task or hour
Senior strategy Included Only if you hire it Varies Rarely
Works inside your business Yes, your tools and meetings Yes Usually external Isolated tasks
Accessibility expertise Built in: ADA 508 and WCAG Depends on the hire Often an add-on Rarely
Who manages the work We do, with shared accountability You do Account team You do
Flexibility Scale up or down anytime Fixed headcount Contract-bound High, but fragmented

WHO IT’S FOR Built for teams that need to move

GROWTH

Startups and growing businesses

You need executive strategy and multi-channel execution, but not a full-time marketing department on payroll.

AGILITY

Organizations navigating change

Market shifts, seasonal swings, new compliance deadlines, or short-term growth goals – when flexibility matters most.

AWARDS & RECOGNITION Recognized for impact, dedication, and craft

Gold Stevie Awards​

Technology Department of the Year​

Inc. Best in Business

Honoree

The AI Next Award

Excellence in AI & Technology

Healthcare Ad Awards

Bronze, Silver, and Gold winners

Get in touch Build your fractional marketing team with confidence

Tell us where your business is headed. We’ll recommend the right mix of roles and hours — a fractional CMO, a full team, or a single specialist.

Please complete the form below to get in touch with our team. 






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